About project
PrimeXBT is an award-winning cryptocurrency trading platform that allows you to trade global markets including Crypto, Commodities, Indices, and Forex.
Goals
As a promotion strategy, we chose to hold a Web panel with invited Influencers. Web panel is an online conference between Influencers and the project, where there is a presentation of the product, a contest, an offer to use the exchange
We pitched 50+ KOLs from the Web3.0 theme, resulting in the selection of 15 Influencers to promote the project and the upcoming web panel for 2 weeks. We also invited 10 endorsements from the exchange side. A total of 100+ posts were published during the promotion period
At the end of the online conference were the announcement of a new instrument for technical analysis (the first on the market) and an offer for registration and use of the exchanger
After the web panel, there was a series of posts from Influencers with the air recording and promotion of the offer for registration on the exchange. It allowed getting +40% of all registrations
Insights
Web panel, it's a great tool for attracting new audiences. But to be fully effective, you need to run a contest and give the offer to use the product
Influence marketing is and remains the main tool for promoting a Crypto project. And with a non-standard and more elaborate approach, is able to give incredibly high rates for the promotion of the project.
.svg)
.svg)
.svg)
.svg)
