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Galaxy Arena
How to make SOLD OUT on IDO in 5 minutes, for GameFi project
Tools
About project
Galaxy Arena is a virtual reality meta-universe that uses new motion-capture technology to give users an experience unlike any other.
Goals
The project in Point A already had a large English-speaking community. Our task was to launch and quickly build up Ru's community. The tools chosen to carry out this task were: • Influencer marketing • Community management + SMM The info event for the advertising campaign was the upcoming IDO.
20 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 2 weeks). During the 3 weeks of the advertising campaign, 50+ posts were published at KOLs. The ad placements were structured as a content funnel: ◦ Post 1: an overview of the project + influencer's opinion on it ◦ Post 2: upcoming IDO ◦ Post 3: Influencer's participation in IDO
Ru's community was created from scratch, with a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides about the project and upcoming updates.
Insights
The Galaxy Arena project successfully used influencer marketing and community management to achieve their marketing goals of gaining 25,000 community members and selling $500,000 in project tokens on IDO.
The project was able to sell out their IDO in just 5 minutes, indicating strong interest and demand from the community.
