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DegenZoo
Record IDO with 115,000 connected wallets with a TVL of $700 million
Tools
About project
DegenZoo is a cutting-edge crypto project that combines blockchain technology with the exciting world of virtual zoos. It offers a unique and immersive experience for users to collect, trade, and interact with digital animals known as "DegenZooimals".
Each DegenZooimal is backed by a non-fungible token (NFT), providing true ownership and rarity to collectors. With an innovative play-to-earn mechanism, users can earn rewards by participating in various activities within the
Goals
The main marketing goal was to attract IDO participants and build a community, which will actively play the game, after the release of the stable version of the game. We chose an aggressive strategy to attract the audience to the project with the help of Influence Marketing
To attract a new audience, we launched a contest in which we raffled off an allocation to the project. The conditions of the contest were to subscribe to the project's social media and community, and we gave extra points for each friend brought to the contest
We selected 30+ Influencers who were given 3 weeks to promote the project and the upcoming IDO. The audience of the project we led in the community. In total, we had 100+ publications by Influencers
We used content marketing to onboard new audiences to the project and increase interest in the upcoming IDO. During the IDO period, 80+ publications and reviews were made
Insights
Collaborating with reputable partners can significantly boost the exposure of your project. Hosting an IDO on well-known platforms like DAO Maker and WePad Launchpad has resulted in a significant influx of users to the project.
Leveraging influencer marketing can be a powerful strategy for attracting an audience to your crypto project, while content marketing plays a crucial role in retaining that audience over time.
