Crypto Wallet

5,400 Wallet installations in 2 months with ASO-optimization and PPC

Tools

<svg xmlns="http://www.w3.org/2000/svg" width="35" height="35" viewBox="0 0 35 35" fill="none"> <path d="M33.5512 29.5306L27.1248 23.1053C26.8347 22.8153 26.4415 22.6541 26.029 22.6541H24.9783C26.7574 20.3792 27.8145 17.5177 27.8145 14.4049C27.8145 7 21.8134 1 14.4072 1C7.00102 1 1 7 1 14.4049C1 21.8099 7.00102 27.8099 14.4072 27.8099C17.5205 27.8099 20.3825 26.753 22.6578 24.9742V26.0247C22.6578 26.4372 22.819 26.8303 23.109 27.1203L29.5355 33.5457C30.1414 34.1515 31.1211 34.1515 31.7206 33.5457L33.5448 31.7218C34.1507 31.116 34.1507 30.1364 33.5512 29.5306ZM14.4072 22.6541C9.85006 22.6541 6.15663 18.9678 6.15663 14.4049C6.15663 9.84855 9.84362 6.15575 14.4072 6.15575C18.9644 6.15575 22.6578 9.8421 22.6578 14.4049C22.6578 18.9613 18.9708 22.6541 14.4072 22.6541Z" fill="currentColor"/> </svg>

SEO
More..

<svg xmlns="http://www.w3.org/2000/svg" width="35" height="27" viewBox="0 0 35 27" fill="none"> <path d="M10.768 14.5938H13.2945L12.0312 10.9557L10.768 14.5938ZM24.0625 13.5C23.1581 13.5 22.4219 14.2362 22.4219 15.1406C22.4219 16.045 23.1581 16.7812 24.0625 16.7812C24.9669 16.7812 25.7031 16.045 25.7031 15.1406C25.7031 14.2362 24.9669 13.5 24.0625 13.5ZM31.7188 0.375H3.28125C1.46973 0.375 0 1.84473 0 3.65625V23.3438C0 25.1553 1.46973 26.625 3.28125 26.625H31.7188C33.5303 26.625 35 25.1553 35 23.3438V3.65625C35 1.84473 33.5303 0.375 31.7188 0.375ZM17.1295 20.0625H15.9715C15.506 20.0625 15.091 19.7672 14.9379 19.3276L14.4341 17.875H9.6291L9.12461 19.3276C9.05003 19.5423 8.91043 19.7285 8.72519 19.8602C8.53996 19.9919 8.3183 20.0626 8.09102 20.0625H6.93301C6.18037 20.0625 5.65264 19.3208 5.89941 18.6099L9.57031 8.03945C9.68215 7.71755 9.89147 7.43848 10.1692 7.241C10.4469 7.04352 10.7792 6.93744 11.12 6.9375H12.9425C13.2833 6.93744 13.6158 7.0436 13.8935 7.24122C14.1712 7.43883 14.3805 7.71808 14.4922 8.04014L18.1624 18.6099C18.4092 19.3208 17.8814 20.0625 17.1295 20.0625ZM28.9844 18.9688C28.9844 19.573 28.4949 20.0625 27.8906 20.0625H26.7969C26.4653 20.0625 26.1789 19.9073 25.9779 19.6742C25.3887 19.9244 24.7413 20.0625 24.0625 20.0625C21.3486 20.0625 19.1406 17.8545 19.1406 15.1406C19.1406 12.4268 21.3486 10.2188 24.0625 10.2188C24.6408 10.2188 25.1877 10.337 25.7031 10.5209V8.03125C25.7031 7.42695 26.1926 6.9375 26.7969 6.9375H27.8906C28.4949 6.9375 28.9844 7.42695 28.9844 8.03125V18.9688Z" fill="currentColor"/> </svg>

PPC
More..

About project

Attract new wallet users

Increase brand awareness

Goals

1
2
3
MARKETING STRATEGY

The goal is to increase the number of crypto-wallet downloads despite the ban on crypto ads on Google.

Our client introduced a multivalent cryptocurrency wallet which was difficult to promote due to two main reasons:

1. It was challenging to create advertising texts for the wallet without using phrases like "crypto wallet," and it was also ineffective.
2. There was high competition in the stores, and the wallets' functionality was similar.

We solved this problem by using a combination of ASO (App Store Optimization) and Facebook Ads + Google Ads (with cloaking).

Artur Shustov
CEO Coinband
Solutions
ASO (App Store Optimization)

We analyzed competing wallets in the App Store and Google Play based on criteria relevant to ASO optimization. Next, we assembled semantic kernels (ordered sets of keywords and phrases to attract traffic) in the languages of all 10 GEOs. We also prepared metadata and determined the percentage of unbranded traffic for each query (keyword phrase) in order to estimate potential traffic to the App Store and Google Play. Finally, we placed descriptions, metadata, and screenshots of 10 GEOs in the App Store and Google Play. Now we just had to wait for indexing and observe the dynamics of downloads. In addition, we launched the SERM-campaign (Search Engine Reputation Management). It consists in publishing answers to questions and comments from users of the wallet in storerooms. The answers also use keywords, which allows us to influence search results in storerooms and get additional traffic.

Facebook Ads + Google Ads

A comparative analysis of previous campaigns showed that one lead from Facebook cost the client an average of $8. However, in order to successfully execute the scaling plan, we had to get leads at half the price - at $4 or less. Consequently, we had to look for an additional site. Next, we prepared a list of the main advantages and "killer features" of the wallet, such as free crypto transfers within the network, exchange at a transparent fixed rate, invoices, etc. Based on this list, we created 5 variants of offers and creatives for each site. We launched paid search advertising through the site using AppsFlyer Onelink service. It allows you to create a deep link that leads directly to the installation of the app. In addition, with OneLink, you can correctly track conversions from each advertising channel.

Result
ASO: 2336
installs
PPC: 3011
installations for a $5450 advertising budget

Insights

1

2

3

Get in touch with us
You will feel confident in your choice from the first minutes of communication with Coinband.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.