How to run a successful pre-listing marketing campaign for a new AI startup



About project

ChainGPT – the advanced AI model specifically designed for Blockchain Technology and Crypto-related topics. With the latest algorithms and high-speed computing capabilities, ChainGPT addresses the most challenging issues in the Blockchain and Crypto space

Whether you're an individual, developer, or business, ChainGPT gives you access to the knowledge and information you need quickly and easily. Plus, with many other unique features, ChainGPT is an essential tool for anyone in the Blockchain space. Unleash the power of Blockchain AI with ChainGPT today.


Raise $1.000.000 at IDO
Increase the community of the project
Achieve a daily trading volume of $40 million on the listing
Marketing strategy

ChainGPT appeared at the peak of the popularity of AI tools, which actively began to be used in everyday life. The project has chosen the efficient practice of conducting IDOs on 5 launchpads at once. We decided to emphasize the practical potential of the project, which will allow us to profit including long-term investors in the project.

Artur Shustov
CEO Coinband
Go-to-market strategy

ChainGPT project, at the time of our cooperation, was just being launched on the market and our task was, in addition to conducting a successful IDO, also to gather an active community, which would later use 
the products of the project. To realise this task, we developed a 5-step strategy:

Project packaging

ChainGPT project, at the time of our cooperation, was just being launched on the market and our task was, in addition to conducting a successful IDO, also to gather an active community, which would later use the products of the project. The client pays particular attention to the design and quality of the project's packaging. Based on the brand DNA, we created a corporate identity and a brand hero in the form of a robot. After creating the brandbook, we created and customised such social media:


Telegram Channel





Telegram Chat (+bots for automation)

Discord (+bots for automation)


To attract an active audience, we organized an Airdrop in which we gave away allocations to the project. To participate in the contest, one had to subscribe to the project's social media and community, and extra points were accrued for each friend he or she brought to the contest.

To conduct Airdrop, Gleam had these tasks configured:

Subscribe to the project's social media

Subscribe to the project's community

Use the referral link to invite friends to the Airdrop

The winners of Airdrop were the top 50 participants who invited the most referrals to the contest.

Content marketing

To promote ChainGPT in the crypto community, we chose the AIDA model, which presupposed a post-acquaintance of the audience with the brand. This model was optimal for solving the tasks of the brand, as the audience was unfamiliar with the product.

See our SMM service in more detail ...

In the graph, you can see the dynamics of community and social media growth:

Influencer marketing

We carefully selected over 47 influencers who were given a four-week timeframe to promote the project and the upcoming IDO. These influencers helped us expand the project's community, resulting in over 133 publications featuring the project.

A key tool for audience acquisition is Influencer Marketing. 
We recommend buying a series of placements from KOL's.

Community management

In community management, we paid special attention to engage the audience in the project and keep them constantly active. The engagement is ensured through maintaining dialogues and moderators' work and through interaction with the audience (AMA, contests, polls, guides).


We split the moderators' work into
3 shifts, providing 24/7 community support. We also compiled onboarding of new moderators for fast productivity.


We held AMAs 2x a month and promoted Airdrop before IDO, helping to build FOMO with the audience.

$1.000.000 Raised at IDO
+117.000 New Community Members
34.000.000$ Trading Value on the listing
Client feedback

With Coinband, we started collaborating a month before IDO. 
The project team quickly got involved in the project, which made it possible to have an excellent IDO and listing even in a short period of time.

Ilan Rakhmanov
Founder ChainGPT
Get in touch with us
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