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Initially, Web3 and, in particular, one of its main pillars, cryptocurrencies, began to be popularized thanks to the community – in 2010, programmer Laszlo Hanyecz bought two Papa John's pizzas for 10,000 bitcoins and shared this event on the Bitcointalk forum. This moment can be considered canonical in the history of Web3 solutions since their practical application was finally recorded in the public domain.
Indeed, given the specific nature of everything related to decentralization, Internet communities have become a natural environment for discussing and, of course, popularizing Web3 projects. In turn, today no strategy for promoting a Web solution can do without community management. Below, we will reveal all aspects of the formation and development of the Web3 community in detail.
Web3 communities are groups of people united (usually online) by a common interest in decentralized technologies such as cryptocurrency, blockchain, DeFi, NFT, DAO, and metaverses. Initially, these people can be developers, investors, enthusiasts, or users who share the goals of the project, and also participate in voting, discussions, and other initiatives aimed at developing and popularizing this project.
Now, let's figure out why it is so important to form and support the development of a Web3 community for your project.
So, let's check several tips on Web3 community building from scratch.
Think about what goal your Web3 community will pursue. This could be support for your project in the early stages, searching for and testing ideas from the target audience, creating an educational web space, or promotion. According to a specific goal, you will also be able to determine the metrics of its success, including the growth of participants over a fixed period of time, the level of audience engagement, activity in the events that you organize, etc.
Determine who will make up the bulk of your community subscribers – these could be developers, investors, crypto enthusiasts, or end users of your solution. To increase their engagement, you can also additionally come up with avatars for participants that would display their dedication to your project and, in general, the degree of their activity within the community.
Now, you have to make the right choice among the existing Web3 community platforms – they should meet the needs of your community. In particular, Discord is considered the most popular platform for Web3 communities today (that is why we will pay special attention to it below). Also quite popular for these purposes are Telegram (a messenger with advanced features for launching your own channels and groups; it is especially popular among the Russian-speaking audience), Lens Protocol (a decentralized social network for maintaining privacy and supporting Web3 ideology), X (a well-known social network for attracting an audience through short news and announcements), and Reddit (a forum popular in the English-speaking community and considered an ideal place for discussions).
To launch your community in Discord, you must first create a server. After that, proceed to set up the channels "About the project", "Rules", and "Resources", channels for communication and discussion of individual topics, as well as a channel for questions and feedback. You can also connect bots such as Mee6 or Dyno, which will be responsible for the basic moderation of messages. However, for live moderators and administrators, you will need to additionally set up roles to determine their access rights to channels. Finally, you can also link your Discord server to Twitter and Lens Protocol so that publications are posted automatically to several platforms at once.
Define and pin in a visible place the rules for participants, which, among other things, concern spam, conflicts, and advertising. Here, bots can come to your aid, protecting your community members from fraudulent links. Also, do not forget about regular security audits, which will involve checking identifiers for administrative access.
In this section, we will provide you with several effective strategies that you can implement within your Web3 community.
From the very beginning and until now, you will need to regularly tell your community about what is happening with your project: why you decided to found it, what its goals (both short-term and long-term), achievements, partnerships, problems, are, and so on. In general, people are willing to join communities that try to form an emotional connection with their subscribers. In addition, you will also need to create educational content (in the form of videos, analytical reviews, guides, etc.). This will help lower the entry threshold for newcomers and generally speed up the mastery of all the functionality of your project for community members. Also, try to talk from time to time about how your project can change the industry or improve the ordinary lives of users. This will emphasize the practical benefits of your business.
In addition to creating content, you will also need to regularly host events dedicated to your project to maximize audience engagement. In the context of Web3, these are usually AMA sessions where your team can communicate with community members directly, hackathons aimed at engaging developers and attracting expert attention to your project, as well as webinars and training sessions through which you can introduce the capabilities of your solution to its users.
If this does not contradict the format of your project, you can implement NFTs that will be used as passes to exclusive events or confirmation of active participation in the community. As a simpler alternative, these can be regular tokens that will be distributed to community members for a certain activity aimed at popularizing your project. Finally, these can be some formal privileges like exclusive access to the closed functionality of your solution or something else. Ultimately, what matters here is the transparency of the distribution of rewards and their practical value to their potential owners.
Now, it's time to move on to best practices for Web3 community management.
Start with publishing a roadmap of your project to clearly and objectively outline the goals and stages of its implementation. You can also introduce voting in support of certain features of the project from time to time – this way, members of your community will be able to feel their involvement in what is happening as it develops and evolves.
The basis for interaction with the community in the Web3 space is, of course, regular AMA sessions and streams, although you can also communicate with them through regular comments. You will also need to evaluate the contribution of individual participants (for example, these can be regular mentions of your project on social networks), encouraging them with rewards.
DAO allows the community to participate in decision-making and resource allocation. This, in turn, stimulates engagement, as each member will be able to feel their importance in practice. To implement this system, you will need to provide participants with access to secure voting tools.
To do this, you will need to develop a code of conduct – this can be a separate message or a full-fledged document with clear rules for all participants. You will also have to appoint experienced community members as moderators – they will be responsible for objectively resolving conflicts and generally ensuring compliance with the rules.
What you should start with is an active welcome to new members. In particular, in addition to formal congratulations, you can also create separate channels for newcomers with guides and explanations. Additionally, you can implement gamification elements and various incentives (we wrote about them above) for the most active participants. Finally, you have to regularly check the comments to quickly identify tensions within the community and solve problems before they have time to harm it.
Let's take another look at the platforms that are most convenient in terms of community building for the Web3 project:
Finally, it's time to find out how a well-thought-out community building in Web3 helped one of our clients achieve several business goals at once. In particular, we were approached by the owners of DexCheck, an AI-powered platform for real-time, in-depth analytics of cryptocurrencies and NFTs.
After analyzing the tasks set by the project team (in particular, it was about attracting IDO participants and real users) and the initial indicators of audience engagement, we developed a promotion strategy for 5 weeks, which implied SMM, shilling, paid advertising, PR, cooperation with influencers, and, of course, community management.
In particular, we created localized communities for each target region to maximize the reach and engagement of participants. To attract people to the communities, we resorted to influencer marketing and paid advertising. We also used shilling in the form of intrusive dialogues about the project in its local communities, in the communities of the platforms where the IDO will take place, in the communities of competitors, and under the messages of KOLs on Twitter. As a result, we managed to bring the project more than 1,000 new users, achieve a sold-out on all IDO platforms, and, as a result, reach $26 million in daily trading volume. You can learn more about this case here.
To give you even more inspiration to start your own Web3 community, let’s check the list of ten of the best Web3 Discord, X, Telegram, and YouTube communities to join:
Despite its original purpose of allowing gamers to interact with each other, today, thanks to its rich functionality for management, this platform is actively used by Web3 projects.
A vibrant and active Web3 community can be a major source of valuable ideas for optimizing your solution, increasing activity in events related to it, communicating with its users, and directly promoting it.
