According to the official claims of Telegram’s CEO, Pavel Durov, in 2024, this messenger can boast an outstanding 950 million active users per month. This fact makes Telegram one of the most popular messengers in the world (it gives in to the number of users only to such giants as WhatsApp with 2 billion users, WeChat with 1.34 billion users, and Facebook Messenger with 1.01 billion users).
At the same time, considering that Telegram is the cradle of the Russian-speaking crypto community and gradually this trend began to spread throughout the world, it becomes clear that it is definitely not worth ignoring the importance of ensuring a strong presence here. Below, we will explain how to promote a crypto Telegram group effectively in more detail.
Why Telegram is a Powerful Tool for Crypto Promotion
It is important to note that Telegram, unlike the vast majority of other messengers, offers a variety of marketing tools, including:
- Telegram ads (can be used for paid placement of advertisements in third-party crypto groups and channels, so here, you can integrate a link to your channel and publish a short text without media);
- Instant notifications (such messages will be useful for channels and groups publishing crypto signals – in this case, subscribers will be able to instantly react to changes in the prices of cryptocurrencies and tokens);
- Private and public groups and channels (a Telegram group is a chat for users to communicate with each other, and the number of its participants cannot exceed 200 thousand people; unlike a channel, where only administrators can post, group members can publish text messages, as well as exchange multimedia files – so it makes sense to use groups for free communication of subscribers, and channels to notify users about crypto events or inform about your project);
- Personalized stickers (there are special applications for creating sticker packs; using branded stickers can increase your brand recognition);
- Polls and votes (this is a built-in feature in any channel/group – by creating polls and votes, you increase user engagement in your content and can learn valuable insights about what they want you to publish in the future);
- Mini-games (to create mini-games in Telegram, you can use special bots like @BotFather – here, you can complete such a project in a couple of hours; Telegram does not allow monetization of games, but they can play a huge role in increasing engagement in your project since they can be used to educate or simply entertain your users);
Bots (in particular, we are talking about trading bots that automate and simplify the trading process or help in farming airdrops; however, we note that it is better to contact specialists to develop such solutions, because this is a rather complex process).
All this creates a favorable environment for real-time interaction with the audience and holding its attention with minimal resource costs.
At the same time, unlike the usual mechanisms of search networks like Google, where you can get targeted traffic by filling your digital platform with content on relevant topics, here, the search algorithm works a little differently, showing only the first ten most popular results with the keyword entered by the user. Therefore, before deploying your Telegram crypto promotion strategy, you should familiarize yourself with the features of this messenger so as not to waste a minute of time.
Key Strategies for Effective Telegram Crypto Marketing
So, where should you start with your Telegram crypto marketing? Let’s look at four of the most effective approaches right now.
Build a Strong Community
Let's start with the fact that in the context of marketing, Telegram is considered a fairly new platform: for example, Telegram Ads appeared in December 2021, but in order to use it, companies had to make a minimum advance payment of €2 million, according to the terms of the service. Because of this, small advertisers had to buy ads through resellers or negotiate with channels directly. Today, everything works much more smoothly here, so there are already a number of crypto projects that have managed to significantly increase the loyalty of their audience thanks to thoughtful Telegram marketing.
So, let’s take at least such world-famous projects as Chainlink and Uniswap – from the very beginning of their existence, they chose this platform as one of the main communication channels with their audience and did not lose: thanks to regular notifications about events within the project, airdrops, and the publication of interviews with their founders, they quickly attracted interested crypto enthusiasts. It is also worth highlighting the Polkadot project, which, as part of its marketing strategy in Telegram, uses regular AMA sessions – this helps them establish a strong connection with their community and answer FAQs. Also, we should not underestimate the effectiveness of competitions, which is confirmed by the example of the Binance and Aave projects, which several years ago held large-scale campaigns with stickers and giveaways. This predictably led to an increase in activity on their channels and attracted new participants.
Develop a Clear Marketing Strategy
As with any other digital platform today, only well-planned and well-thought-out methods pay off – they allow you to form the right approach to attracting new subscribers and keeping them focused on your crypto project in the long term.
For example, Crypto.com actively publishes educational materials to explain to users the value of their products and their reliability. From this, we can conclude that this approach has become one of the driving forces of their marketing, as it has contributed to a significant increase in their presence on the platform. Also, you shouldn’t forget to define specific KPIs, such as the number of subscribers or the level of engagement, according to which you will be able to regularly evaluate the effectiveness of your crypto marketing efforts.
Leverage Crypto Telegram Promotion Tactics
Currently, some of the most effective crypto Telegram promotion tactics are partnerships with other crypto projects, influencer marketing, and advertising in the best crypto Telegram groups.
And these are not just words: cooperation with well-known experts in the crypto industry has borne fruit for such popular projects as FTX and SushiSwap. In general, the motives for its use are transparent: because some crypto projects/influencers have already managed to win the favor of certain audiences, their opinions and recommendations will also be valuable to them, and, therefore, they will most likely subscribe to your channel as well and generally show interest in your project. As for paid advertising in crypto groups, here, first of all, it is worth targeting the most visited ones – the main thing is to pre-agree on the publication budget so as not to spend all your money on marketing on this.
Utilize Content Effectively
Finally, you can use the power of educational content, because this is what will allow your project to stand out among other competitive channels or groups.
As a successful example that resorts to this approach, we would like to highlight such crypto projects as CoinGecko and Messari: their publications are generously filled with analytical reports, educational recommendations, as well as various insider information, and exclusive news. Thanks to such a variety of content, their subscribers gain a sense of their significance and value.
As for surveys, the Compound project is probably in the lead here, which clearly shows how live discussions and real-time interaction with subscribers can greatly maintain community engagement.
How to Promote a Crypto Telegram Group Effectively?
Since Telegram is difficult to use as a single tool for promoting a crypto project (due to its rich but still limited marketing opportunities compared to full-fledged social media platforms), you have to develop a cross-promotion strategy aimed at attracting new users from other social platforms.
For example, in this messenger, you can organize close integration with platforms like Twitter, Reddit, Discord, and YouTube, which, being crypto-loyal platforms, are less suitable for deep and consistent communication in real time.
Measuring Success in Telegram Marketing for Crypto
Perhaps the most obvious measure of the success of your Telegram crypto marketing strategy is the constant growth of your channel’s subscribers. At the same time, you should not underestimate such metrics as:
- The level of user engagement (the number of likes, reposts, comments, and reactions to posts);
- The number of active participants (that is, those subscribers who regularly participate in discussions, send messages, and comment on posts);
- The user retention rate (it shows what percentage of subscribers remain in the channel after joining for a certain period of time);
- Publication reach (the number of users who viewed a specific post);
- Clicks on links (it’s important for assessing the conversion rate and sources of traffic on other platforms).
Common Mistakes to Avoid
If we turn to our personal experience in Telegram marketing for crypto projects, we would like to highlight three of the most common mistakes:
- Lack of moderation (due to which a group or channel ends up overflowing with bots and spam) – that's why it is so important to have one or more administrators;
- Too "advertising" content due to the lack of alternatives (educational, entertainment, news, etc.);
- Too sophisticated promotional strategy (during the implementation of which users receive too little content since it requires serious preparation) – just remember that this is not YouTube, where users will be waiting for your new publication with anticipation for several months long.
Conclusion About Crypto Telegram Marketing
We hope that now you better understand the specifics of preparing an effective strategy for crypto promotion in Telegram and will not make any rash steps that will cause it to fail. In particular, well-planned use of Telegram marketing features such as instant messages, bots, mini-games, stickers, groups/channels, paid advertising, as well as polls and surveys will help you build an ever-growing and loyal community that will promote your project by word of mouth. Along with this, if you want a 100% guarantee of the effectiveness of your crypto marketing efforts in Telegram and beyond, feel free to contact us.
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