PUMLx

The project in Point A already had a large English-speaking community. Our task was to launch and quickly build up Ru's community. The tools chosen to carry out this task were: • Influencer marketing • Community management + SMM The event for the advertising campaign was the upcoming IDO.

1. The PUML Better Health project is a Web3 Move to Earn platform that GameFi healthy behavior through virtual tasks. In order to build up the CIS community, the project team utilized influencer marketing, community management, and social media marketing during a 3-week advertising campaign leading up to the IDO.

2. The project team utilized a content funnel approach with the influencer marketing campaign, starting with an overview of the project and the influencer's opinion, and then gradually providing more details about the upcoming IDO, the influencer's participation, and finally, the game participation and token farming. Additionally, the team published over 50 posts in the community within a month, including guides on how to play and earn rewards.