TVL at IDO
To be read — 4 min
How to make SOLD OUT on IDO in 5 minutes, for GameFi project
Galaxy Arena is a virtual reality meta-universe that uses new motion-capture technology to give users an experience unlike any other.
+25,000 community members
Sell on IDO for $500,000 (in project tokens)
The project in Point A already had a large English-speaking community. Our task was to launch and quickly build up Ru's community. The tools chosen to carry out this task were: • Influencer marketing • Community management + SMM The info event for the advertising campaign was the upcoming IDO.
20 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 2 weeks). During the 3 weeks of the advertising campaign, 50+ posts were published at KOLs. The ad placements were structured as a content funnel: ◦ Post 1: an overview of the project + influencer's opinion on it ◦ Post 2: upcoming IDO ◦ Post 3: Influencer's participation in IDO
Ru's community was created from scratch, with a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides about the project and upcoming updates.
+26,121 community members
Sold Out at IDO in 5 minutes for $500,000 (in project tokens)
1. The Galaxy Arena project successfully used influencer marketing and community management to achieve their marketing goals of gaining 25,000 community members and selling $500,000 in project tokens on IDO.
2. The project was able to sell out their IDO in just 5 minutes, indicating strong interest and demand from the community.
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TVL at IDO
new community members
token price growth
SOLD OUT on IDO
ATH after listing