Marketing deck

To be read — 4 min

Galaxy Arena

How to make SOLD OUT on IDO in 5 minutes, for GameFi project

Web3

Tools

About project

Galaxy Arena is a virtual reality meta-universe that uses new motion-capture technology to give users an experience unlike any other.

Goals

+25,000 community members

Sell on IDO for $500,000 (in project tokens)

Marketing strategy

The project in Point A already had a large English-speaking community. Our task was to launch and quickly build up Ru's community. The tools chosen to carry out this task were: • Influencer marketing • Community management + SMM The info event for the advertising campaign was the upcoming IDO.

Solutions

Launch Influencer marketing

20 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 2 weeks). During the 3 weeks of the advertising campaign, 50+ posts were published at KOLs. The ad placements were structured as a content funnel: ◦ Post 1: an overview of the project + influencer's opinion on it ◦ Post 2: upcoming IDO ◦ Post 3: Influencer's participation in IDO

Content marketing

Ru's community was created from scratch, with a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides about the project and upcoming updates.

RESULT

RESULT

RESULT

+26,121 community members

Sold Out at IDO in 5 minutes for $500,000 (in project tokens)

Insights

1. The Galaxy Arena project successfully used influencer marketing and community management to achieve their marketing goals of gaining 25,000 community members and selling $500,000 in project tokens on IDO.

2. The project was able to sell out their IDO in just 5 minutes, indicating strong interest and demand from the community.

GameFi Strategy

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You can contact us in:

Kyiv, Ukraine
Dubai, UAE
Warsaw, Poland
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+592
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+36
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+91
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+7
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+218
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+370
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+389
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+261
Malawi
+265
Malaysia
+60
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+960
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+223
Malta
+356
Marshall Islands
+692
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+222
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+230
Mexico (México)
+52
Mexico (México)
+521
Micronesia
+691
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+373
Monaco
+377
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+976
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+382
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+212
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+258
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+51
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+974
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+40
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+7
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+250
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+1 (869)
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+1 (758)
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+1 (784)
Samoa
+685
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+378
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+239
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+221
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+232
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+65
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+677
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+82
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+94
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+46
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+886
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+992
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+66
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+90
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