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Crypto GPT
How to attract 50,000 participants to IDO, with a total TVL of more than $1 billion
Tools
About project
CryptoGPT is the Ethereum layer-2 that is the dedicated blockchain for AI development. CryptoGPT combines the commercial applications of AI with a mass adoption-proof tokenization mechanism - via our $GPT token.
CryptoGPT, like ChatGPT, is aimed at mass retail adoption - in contrast to other blockchain-based AI projects. This opens up an untapped market opportunity: entering the market via consumer apps.
Goals
The project combines 2 popular categories: AI and Blockchain.
As a main channel to attract a new audience, we decided to bet on Influence Marketing, and as a trigger for participants, we organized an Airdrop, whose rewards could only be received by registered IDO participants. At the same time, in the new community was actively working on the onboarding of new participants to the project.
As an offer to attract a new audience, we organized a large-scale Airdrop, in which we raffled off allotments to IDO. There was a lot of attention from the crypto community around the project, so such an offer formed FOMO around the event.
To promote the project, we selected 50+ KOLs who did a series of influencer publications for 3 weeks. Over the entire period of cooperation with KOLs, 150+ promotional posts were made with a total audience reach of 2,000,000+
With the help of a large-scale advertising campaign with Influencers and Aidrop, the project's community grew and developed rapidly. Therefore, we have increased the volume of publications about the project to 3-5 posts per day, which allowed us to more quickly and accurately acquaint our audience with the project.
Insights
The time and place for launching the project are important factors. CryptoGPT was launched at the peak of AI's popularity and was the first blockchain project to implement Data-2-earn mechanics.
Strong partnerships are able to attract a lot of their audience to your project. Running an IDO on the DAO Maker and WePad Launchpad has attracted thousands of additional users to the project.
Influencer marketing is a key tool for attracting an audience to a crypto project. And content marketing is a critical component for audience retention.
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