Galaxy Arena

Galaxy Arena is a virtual reality meta-universe that uses new motion-capture technology to give users an experience unlike any other.

Launch Influencer marketing

20 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 2 weeks). During the 3 weeks of the advertising campaign, 50+ posts were published at KOLs. The ad placements were structured as a content funnel: ◦ Post 1: an overview of the project + influencer's opinion on it ◦ Post 2: upcoming IDO ◦ Post 3: Influencer's participation in IDO

Content marketing

Ru's community was created from scratch, with a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides about the project and upcoming updates.