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Crypto Wallet
5,400 Wallet installations in 2 months with ASO-optimization and PPC
Tools
About project
Attract new wallet users
Increase brand awareness
Goals
The goal is to increase the number of crypto-wallet downloads despite the ban on crypto ads on Google.
Our client introduced a multivalent cryptocurrency wallet which was difficult to promote due to two main reasons:
1. It was challenging to create advertising texts for the wallet without using phrases like "crypto wallet," and it was also ineffective.
2. There was high competition in the stores, and the wallets' functionality was similar.
We solved this problem by using a combination of ASO (App Store Optimization) and Facebook Ads + Google Ads (with cloaking).
We analyzed competing wallets in the App Store and Google Play based on criteria relevant to ASO optimization. Next, we assembled semantic kernels (ordered sets of keywords and phrases to attract traffic) in the languages of all 10 GEOs. We also prepared metadata and determined the percentage of unbranded traffic for each query (keyword phrase) in order to estimate potential traffic to the App Store and Google Play. Finally, we placed descriptions, metadata, and screenshots of 10 GEOs in the App Store and Google Play. Now we just had to wait for indexing and observe the dynamics of downloads. In addition, we launched the SERM-campaign (Search Engine Reputation Management). It consists in publishing answers to questions and comments from users of the wallet in storerooms. The answers also use keywords, which allows us to influence search results in storerooms and get additional traffic.
A comparative analysis of previous campaigns showed that one lead from Facebook cost the client an average of $8. However, in order to successfully execute the scaling plan, we had to get leads at half the price - at $4 or less. Consequently, we had to look for an additional site. Next, we prepared a list of the main advantages and "killer features" of the wallet, such as free crypto transfers within the network, exchange at a transparent fixed rate, invoices, etc. Based on this list, we created 5 variants of offers and creatives for each site. We launched paid search advertising through the site using AppsFlyer Onelink service. It allows you to create a deep link that leads directly to the installation of the app. In addition, with OneLink, you can correctly track conversions from each advertising channel.
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