HOW WE INCREASED THE CAPITALISATION OF THE DEFI PROJECT BY $27 MILLION
DeFi
Crypto Marketing
We decided to focus on key tools for attracting token holders that could produce results in a short time frame: Paid advertising, Influencer marketing, PR (media placements) and SMM
SOLUTION
Increase the capitalisation of the blockchain project by increasing the volume of steblecoin purchases. At the launch of the campaign, the capitalisation of the project was $21m.
GOAL
In May 2021, a startup approached our agency with the task of increasing its capitalisation. The product had been on the market for three months, and marketing had to be done practically from scratch. We received carte blanche from the client to do anything within the law and strict KPIs on costs.
ABOUT THE PROJECT
WHAT HAS BEEN DONE?
1
PPC Traffic
Launched targeting and contextual advertising, which resulted in 7,000 new registrations
2
Influencers
In 3 months, we made over 100 placements and received 550,000 video views.
3
PR in the media
We used PR Newswire's service for the placement and for $2000 we received 150 publications which were read by 16000 visitors.
4
SMM (Social Marketing)
We actively broadcast product updates on the project's social media channels and ran regular competitions
RESULTS
%
project capitalisation growth
0
new users
0
PROPOSAL
READY FOR PROMOTION?
after agreeing on a marketing strategy
Getting to work
with a step-by-step re-launch of the business goal
Developing a strategy
about the business objectives and resources of your project
Filling in the brief
and our experts will contact you within 2 hours
You leave an application form
Coinband - leading marketing agency for crypto and blockchain projects
Coinband - leading marketing agency for crypto and blockchain projects
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