HOW TO BUILD AN ENGAGED COMMUNITY WITH 70,000 USERS
GameFi
Community Engagement
We decided to create an informal community on behalf of enthusiasts who were specifically interested in the project's product. To do this, we needed to create recognition for the project and to "prompt" the audience to take the right action.
SOLUTION
To successfully meet the business goal, the project needed to create a community of users and maintain long-term activity so that they would become brand advocates. The main challenge: banning token advertising on behalf of the project.
GOAL
The community is the core of any crypto project. It is a trust factor for the users of the product, investors and media. And for GameFi a startup, it is the starting point on the way to organizational effectiveness.
ABOUT THE PROJECT
WHAT HAS BEEN DONE?
1
Creating a community
The idea was that information about a product was accidentally released online which created a FOMO effect
2
Giveaway
For the initial filling of the English-speaking community, we used the mechanics of giveways. It allows us to get an audience of live people (not bots) in a short period of time.
3
Engagement
To keep subscribers in the chat room, we developed a content plan for each day, which included interesting news about the project and the market, as well as weekly drawings for tokens.
4
Community development
We started to organise AMA sessions and engaged the enthusiastic advocates of the project, who themselves answer the newcomers' questions and share their experiences.
RESULTS
%
project capitalisation growth
0
of community members in 6 months
0
PROPOSAL
READY FOR PROMOTION?
after agreeing on a marketing strategy
Getting to work
with a step-by-step re-launch of the business goal
Developing a strategy
about the business objectives and resources of your project
Filling in the brief
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