HOW TO ATTRACT 10,000 NEW USERS OF AN EXCHANGE TOKEN, USING INFLUENCER MARKETING
We chose a placement strategy with a focus on Tier 2 and Tier 3 Influencers, so that the number of placements came out more and created a mass effect. Also, medium and small bloggers tend to have a more loyal and responsive audience.
The goal was ambitious and very clear - to attract 10,000 new exchange token holders through Influencer Marketing. The marketing budget for this task was up to $50,000.
It is a new cryptocurrency exchange. Its main goal is to enter the European market and make cryptocurrency transactions as accessible as possible to everyone. This was a very interesting case for us. While working on it, we studied the fast-growing European crypto markets in detail and identified the main trends among local crypto-enthusiasts.
ABOUT THE PROJECT
WHAT HAS BEEN DONE?
Formed the shortlist
of the 80 target Influencers with whom we could potentially carry out advertising integration
and selected only 25 Influencers with similar audiences, so that there would be more overlap and generate the same mass effect
We drafted a scenario
for each Influencer with native token advertising and accents on the exchange's own powerful lunchpads
Made 25 placements
in just five weeks. A series of placements had a ripple effect and the effectiveness peaked in the last weeks
total audience coverage
READY FOR PROMOTION?
after agreeing on a marketing strategy
Getting to work
with a step-by-step re-launch of the business goal
Developing a strategy
about the business objectives and resources of your project
Filling in the brief
and our experts will contact you within 2 hours
You leave an application form
Coinband - leading marketing agency for crypto and blockchain projects