HOW TO ATTRACT 10,000 NEW USERS OF AN EXCHANGE TOKEN, USING INFLUENCER MARKETING
Centralized Exchange
Influencer Marketing
We chose a placement strategy with a focus on Tier 2 and Tier 3 Influencers, so that the number of placements came out more and created a mass effect. Also, medium and small bloggers tend to have a more loyal and responsive audience.
SOLUTION
The goal was ambitious and very clear - to attract 10,000 new exchange token holders through Influencer Marketing. The marketing budget for this task was up to $50,000.
GOAL
It is a new cryptocurrency exchange. Its main goal is to enter the European market and make cryptocurrency transactions as accessible as possible to everyone. This was a very interesting case for us. While working on it, we studied the fast-growing European crypto markets in detail and identified the main trends among local crypto-enthusiasts.
ABOUT THE PROJECT
WHAT HAS BEEN DONE?
1
Formed the shortlist
of the 80 target Influencers with whom we could potentially carry out advertising integration
2
Negotiated
and selected only 25 Influencers with similar audiences, so that there would be more overlap and generate the same mass effect
3
We drafted a scenario
for each Influencer with native token advertising and accents on the exchange's own powerful lunchpads
4
Made 25 placements
in just five weeks. A series of placements had a ripple effect and the effectiveness peaked in the last weeks
RESULTS
total audience coverage
0
0
advertising budget
$
0
new users
PROPOSAL
READY FOR PROMOTION?
after agreeing on a marketing strategy
Getting to work
with a step-by-step re-launch of the business goal
Developing a strategy
about the business objectives and resources of your project
Filling in the brief
and our experts will contact you within 2 hours
You leave an application form
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